Change of Ownership at OnTop PR

Stefanie Lindemann hands over to Maren Schuchmann

Lüneburg, August 1st 2017: After more than ten years at the head of the agency, founder Stefanie Lindemann steps back and hands over the agency to her longtime employee Maren Schuchmann in August 2017. The communication manager (M.A.) has been responsible for operational customer support and new business since 2015 and is looking forward to the new challenge. 

At the same time, the agency welcomes a new cooperation partner: From August 1st, OnTop PR supports the local marketing agency "Das Markenatelier" with press work for various customers and projects.

 

OnTop PR: Women at work in Lüneburg

PR agency in the heart of Lüneburg enables family friendly work life balance in an industry known for regularly unpaid extra hours

Lüneburg, August 2015: The PR sector is not known for its employee and family friendly working hours. As a trainee, consultant or even director, being flexible is one of the most crucial characteristics in daily work life, meaning: unpaid extra hours. The PR agency OnTop PR from Lüneburg demonstrates that flexibility is only a matter of interpretation. In this case, the agency adapts to its employees. In practice this means giving the opportunity of working part-time, to work from home and to reduce overtime. Since studies show that satisfied employees tend to be more motivated, creative and effective at work, this system actually improves the results and quality of work OnTop PR achieves. Evidence for this can be seen in the numerous positive responses from the agency’s clients.

 

Work-life-balance as a formula for success

Stefanie Lindemann, who founded OnTop PR in March 2006, explains her formula for success: „I always asked myself why this industry is incapable of fair payment and well-organized working hours. For me, working extra hours is not a sign of commitment and great work, but of lacking structure. I wanted to handle that differently.“ Especially the reconciliation of work and family life is an important topic for the 34-year-old mother of a toddler who is currently expecting her second child. Her employees show their gratitude with 100% commitment: „In our team, everyone is willing to stay longer whenever there is an important project or a crisis coming up. But unlike other agencies, it is not common sense to work extra hours every single day or to still be at the office late in the evening. Our concept not only leads to a relaxed working atmosphere, but also guarantees overall effectiveness.“

Work-life-balance is the key and while it is widely promoted in theory, it remains rarely put into practice. „When I notice that my employees are working extra hours, I make sure they get a chance to get home earlier the next day. For me, free time is an important factor. In our team, everyone is so satisfied because we actually have time for our families and children, friends and hobbies. This balance is one of the most crucial aspects in terms of job satisfaction and performance“, Stefanie Lindemann explains.

 

Locally and internationally well-positioned

Founded in Hamburg, the agency moved its location to Lüneburg in the beginning of 2013, which guaranteed quicker ways to work and more effective working hours for some employees. The agency is mainly specialized in children’s products, the lifestyle and furniture sector. Being the only PR agency in Lüneburg, OnTop PR also emphasizes on strengthening Lüneburg as a business location. Therefore, the agency offers tailor-made concepts and personal support to local businesses. Nonetheless, clients from all over the world can profit from its PR expertise: for instance, enterprises from Denmark and Great Britain are part of the customer base of the multi-lingual agency.

 

Background information OnTop PR:

OnTop PR is an owner-operated agency for public relations, event management and promotions, found in 2006 by Stefanie Lindemann in Hamburg. By now, the agency is based in Lüneburg, serving national and international clients such as the Norwegian mattress manufacturer Ekornes Beds AS, the WVG Medien GmbH from Hamburg, the Scottish costume manufacturer AFG Media Ltd and the Leuphana University in Lüneburg.

 

For additional information regarding OnTop PR visit: www.ontop-pr.de

 

Press contact:

OnTop PR * Stefanie Lindemann

+49 (0)4131 / 777 06 10 * stefanie.lindemann@ontop-pr.de

 

Three new clients for OnTop PR

PR agency based in Lüneburg wins three new clients since the beginning of the year: The paint manufacturer Mankiewicz Gebr. & Co., the Danish cosmetic brand Beauté Pacifique and the British producer of ride-on suitcases Trunki

Lüneburg, June 2015: OnTop PR, an agency for public relations, event management and promotions based in Lüneburg, wins three international enterprises: within a pitch for the Hamburg based paint manufacturer Mankiewicz Gebr. & Co., OnTop PR prevailed against three other PR agencies. The collaboration that started at the beginning of the year is focused on traditional presswork with the trade press in Germany, Europe and the USA.

“Choosing OnTop PR from a pitch of several PR agencies quickly turned out to be a success. With their professional and competent performance we feel reliably supported both professionally and personally. We are looking forward to a long-term cooperation“, says Ju-Jin Hor, Head of Marketing at Mankiewicz Gebr. & Co. (GmbH & Co. KG).

The Danish beauty brand Beauté Pacifique is a new client, also. OnTop PR won over the Danish team not only with its expertise in the beauty sector, but also with its long-term cooperation with international enterprises, including other Scandinavian brands. Since spring 2015 OnTop PR assists Beauté Pacifique’s expansion into the German market. OnTop PR is in charge of all the German presswork and social media activities.

The third new company on board is Trunki, a manufacturer of creative and innovative travelling products for kids. In January 2015, the British enterprise invited four agencies to a pitch in Bristol. Quickly, Trunki opted for Stefanie Lindemann’s team to assist with the brand’s expansion into the German market. Ever since the start of the collaboration, OnTop PR is responsible nationwide for managing and handling Trunki’s product PR, blogger relations, events, as well as social media.

 

Background information OnTop PR:

OnTop PR is an owner-operated agency for public relations, event management and promotions, founded in 2006 by Stefanie Lindemann in Hamburg. By now, the agency is based in Lüneburg, serving national and international clients such as the Norwegian mattress manufacturer Ekornes Beds AS, the WVG Medien GmbH from Hamburg, the Scottish costume manufacturer AFG Media Ltd and the Leuphana University in Lüneburg.

 

For additional information regarding OnTop PR visit: www.ontop-pr.de

 

Press contact:

OnTop PR * Stefanie Lindemann

+49 (0) 4131 / 777 06 10* stefanie.lindemann@ontop-pr.de